Marketing | Page 2

These are the habits that European business owners and marketers keep slipping into.

Content sits upon the throne as the undisputed monarch of modern marketing. But how does one business leverage its power?

With influencer marketing, brands tap into the power of social media figures who have established and loyal audiences in order to drive more traffic, awareness or sales.

Silicon Valley has found answers to questions Europe has not even begun to raise.

Content marketing is a powerful tool when you want to promote a brand, grow awareness or increase sales on a product.

If you ignore Bing, that's millions of searches you could be missing out on.

This is a moment that U.K. startups can take advantage of and spearhead the efforts to grow U.K. economy even further.

The emergence of the EU ban on single-use plastics provides fertile ground for businesses to rethink their strategy by building a 'virtuous brand.'

Is expanding to Germany even worth it?

It can be tough to overcome the tendency to play down achievements and avoid bragging.

A lot of questions remain, and more attention needs to be paid to the "right to be forgotten."

There's a right way to do influencer marketing so it remains credible to consumers.

Swiss-based cryptocurrency projects are setting standards in blockchain marketing.

Physical distance and cultural differences don't have to hold you back.

Stop mourning the death of cookies. There is other data you can use to connect with customers.